Branding & Marketing with Bill West – Episode 164

Branding & Marketing with Bill West – Episode 164

Bill West with Bareknuckle Brand Marketing is my guest. I asked Bill to come on my show as a guest due to my gratitude for the work he and his team did for me approximately 7 years ago. As business owner, there are times (sometimes too many times), we have to do a lot of things that we do not enjoy as business owner. I love hosting this podcast every week. I love helping my clients every day. However, I do not care for a lot of the minutiae, we business owners/entrepreneurs have to deal with to survive and be successful.

One weekend this year, working again on a Saturday, I was a little down in the dumps, looked up from my desk, and saw my awesome Bankosaurus┬« smiling at me. I then looked at my Joey the T-Rex logo, and was happy again and filled with gratitude. I immediately sent Bill an email asking if he would like to come on this podcast to see how he could help other entrepreneurs/business owners succeed with their branding and marketing. It all begins with branding and if it was not for “The Code” process that Bill and his team put me through, I would not have my Joey the T-Rex or the Bankosaurus┬« to share with the world!

Ken Greene transitioned from being a Professional Engineer (P.E.) to the “Engineer of Finance.” His goal is to help people become financially independent and help them earn better yields with less risk by investing Off Wall Street.

Links and Resources from this Episode

Book a meeting with Ken
If you liked what you’ve heard and would like a one-on-one meeting with the Engineer Of Finance click here

Show Notes

  • The Engineer of Finance title came from Bill – 3:02
  • When he first met Bill – 5:05
  • What’s “The Code” – 5:52
  • Branding takes some time – 6:39
  • When Joey the T-Rex was created – 7:37
  • How important your logo is – 8:50
  • It’s more than Ken Greene – 10:06
  • The strategy is always involved – 10:41
  • What a CMO is – 12:16
  • A big need in marketing – 17:28
  • The ideal client – 18:22
  • Things that they do not do – 27:15
  • What’s referral marketing? – 29:44
  • “The Code” as the uniqueness of a business – 32:02
  • Branding is vital – 35:18
  • What’s the foundation? – 38:18

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Health Savings Accounts (HSA)  – Episode 163

Health Savings Accounts (HSA) – Episode 163

I discuss one of the most boring topics in the world: health insurance. However, it’s important to have to protect your health and wealth. My favorite health insurance plan is the Health Savings Plan (HSA) used with a qualifying High Deductible Health Plan (HDHP). It can be a great strategy to get income tax deductions and income tax-free growth for your savings to be used for your health/medical expenses.

Ken Greene transitioned from being a Professional Engineer (P.E.) to the “Engineer of Finance.” His goal is to help people become financially independent and help them earn better yields with less risk by investing Off Wall Street.

Book a meeting with Ken
If you liked what you’ve heard and would like a one-on-one meeting with the Engineer Of Finance click here

Show Notes

  • Being protection-focused – 1:34
  • The most boring topics in the world – 2:07
  • Not having a crystal ball – 2:46
  • What can be devastating for a savings strategy? – 3:12
  • We have to get health insurance – 4:32
  • Understanding Health Savings Accounts (HSA) – 7:00
  • Providers for health services – 9:09
  • What do these plans cost? – 11:46
  • Creating a huge amount of savings – 15:30
  • One of the most boring and painful topics – 17:35

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Take a Breath – Episode 162

Take a Breath – Episode 162

The importance of vacation: taking a day off, a few days off, maybe a week off with family and friends. You need to give yourself permission to relax. When you do, not only will you have a great time off, the coolest ideas for your profession will present themselves to you — which you can implement when you’re back at work.

Ken Greene transitioned from being a Professional Engineer (P.E.) to the “Engineer of Finance.” His goal is to help people become financially independent and help them earn better yields with less risk by investing Off Wall Street.

Book a meeting with Ken
If you liked what you’ve heard and would like a one-on-one meeting with the Engineer Of Finance click here

Show Notes

  • Giving yourself permission to take time to relax – 0:05
  • A trip with his family – 1:08
  • What happens every time you’re on vacation – 1:39
  • Taking time off – 2:39
  • Take the opportunity to relax and have fun – 3:45
  • It’s important to take a breath and relax – 4:34
  • Have a good time – 6:19

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Defenses Win Championships — Offenses Sell Tickets! – Episode 161

Defenses Win Championships — Offenses Sell Tickets! – Episode 161

Ken talked about his unplanned visit to the hospital last week. He hesitated about sharing the story, however, if it saves one life and makes a difference financially for at least one family, then it’s absolutely worth sharing this story.

Ken Greene transitioned from being a Professional Engineer (P.E.) to the “Engineer of Finance.” His goal is to help people become financially independent and help them earn better yields with less risk by investing Off Wall Street.


Links and Resources from this Episode

Book a meeting with Ken
If you liked what you’ve heard and would like a one-on-one meeting with the Engineer Of Finance click here


Show Notes

  • Why defenses win championships – 2:25
  • We do not want to fail – 2:55
  • A real story about Ken – 3:26
  • A visit to the hospital – 4:08
  • How strong and fragile our bodies are – 15:56
  • Creating a solid foundation – 16:24
  • Protect your family – 28:20
  • The foundation of protection – 30:42

Review, Subscribe and Share
If you like what you hear please leave a review by clicking here

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