Today’s episode is about how to grow a business with branding and marketing strategies. Ken talks to Bill West, who is the owner of Bareknuckle Branding. Bill explains how his company helps clients, the services they offer, and how to promote a brand. They do Total Brand Marketing, Web, Social Media, Print, and the strategy to tie it all together. Listen and stay tuned!

Ken Greene transitioned from being a Professional Engineer (P.E.) to the “Engineer of Finance.” His goal is to help people become financially independent and earn better yields with less risk by investing Off Wall Street.

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Show Notes
  • Knowing what your company is about – 2:47
  • Create branding around a company – 3:14
  • Bill’s background – 3:34
  • Writing a book about the Great Recession – 6:03
  • A specific set of skills and offers – 7:42
  • Takeaways for people that want to start and grow a company – 9:19
  • Launch clients vs re-launched clients – 10:04
  • A Bareknuckle client – 11:02
  • Business naming – 12:11
  • Finding a client with the potential to grow – 15:53
  • Having a huge ambition – 16:43
  • Losing money in promises – 18:42
  • The importance of first impressions – 20:50 
  • Branding takes into account the business content – 22:11
  • Helping you launch your business – 23:30
  • Get in touch with Bill West – 26:31
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