Labels can be used to manipulate our decisions. Be careful! The Engineer of Finance dives into the details and asks a lot of questions.

Ken Greene transitioned from being a Professional Engineer (P.E.) to the “Engineer of Finance.” His goal is to help people become financially independent and help them earn better yields with less risk by investing Off Wall Street.

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Show Notes

  • Today’s topic – 2:32
  • All about labels – 3:24
  • Face to face – 4:09
  • Why whole life insurance – 7:10
  • The stock market is great – 9:07
  • Why have labels? – 10:11
  • Labels to manipulate – 10:30
  • Why labels are important – 12:51
  • How labels can redefine a narrative – 13:52
  • Labels can affect everything – 16:04
  • Labels and marketing – 28:00
  • Why labels are powerful – 31:46
  • Labels have meaning – 32:58
  • Creating valuable content – 35:00

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